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Home Product Portfolio Digital Advertising
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Digital Advertising
Introduction:
Digital Advertising is a network of rich interactive media signs that replaces traditional billboards or legacy information screens (e.g. in train stations / airports).
Digital Advertising is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
The benefits of Digital Advertising that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively.
Why digital advertising:
● Eye-catching impact of full motion video, graphics and sound – making your messages widely heard .
● Schedule messages by day, time and location – enabling precise to target a defined audiences.
● Speedy and immediate message changes – no more waiting for new posters to be printed.
● Control exactly what is displayed where and when – say more to your audiences.
● Integration with third party resources – bring your website or social media on the screen out and loud .
● Delivers improved marketing compliance – with auditable play out reporting .
Where to use TEdata digital advertising:
● Gas Stations :
A big variety of customers stop by gas stations every day, making gas stations a good location for commercial Digital Advertising
● Shopping malls :
Malls are good locations for commercial Digital Advertising In malls, Digital Advertising can also be used as a guide to help customers find the stores/promotions/offers they are looking for.
● Airports :
Digital Advertising has a wide range of applications in airports such as baggage claims signs, terminal signs, departure and arrival information, hotel finder, kiosk finder, advertisement etc…
● Universities :
Digital Advertising can be used throughout a campus for a variety of purposes, in a reception to welcome and inform visitors, in canteens showing healthy eating advice, or school news, or within classrooms as part of a lesson or presentation .
● Banks :
With the currency rates changing daily, Digital Advertising can be used in banks to display the currency rates and update them regularly. Digital Advertising can also be used in banks to advertise new offers or services presented by the bank.
● Fast food chains :
Fast food chains can use Digital Advertising to display new meals or new offers. Chains can also use Digital Advertising for commercial purposes.
● Retail :
Shops can use Digital Advertising to display new lines (e.g clothing lines). Retail shops can also use Digital Advertising for commercial purposes.
Benefits:
● Tailored Message :
Dynamic content allows its user to target specific demographics and identify what his customer wants and needs.
● Renewable Source of Income :
Digital Advertising users can create passive income sources by selling advertising space on their digital media.
● Expenses reduction :
Digital Advertising is offered to your company without burdening your CAPEX with big investment or expenses on hardware purchase. Reduce costs including traditional service fees, hardware, IT operations and transport.
● Payment options :
Straightforward, flexible leasing options to fit all needs (monthly or quarterly).
● Speedy implementation :
A fast contracting process & minimal setup is required allowing you to get the application up and running quickly.
● Technical knowledge is not required :
Management of your application is simple and easy to modify and monitor via the web based interface. You will not need technical staff.
●1-stop-shop :
Eliminate the hassle of purchasing hardware, software & licenses from different vendors needed to deploy the full solution.
● Support :
24*7 support through TE Data’s technical support team, 1-stop-shop support center for all components of the solution.
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